
THE 2013 RANGE ROVER ACHIEVES HIGHEST SCORE OF ANY MODEL IN ITS SEGMENT IN J.D. POWER 2013 APEAL STUDY*
- First time a model outside the large premium car segment has ranked highest among all model in the industry
- Land Rover Brand Ranks 4th
(MAHWAH, N.J.) - July 24, 2013 -
According to
J.D. Power 2013 Automotive Performance, Execution and Layout (APEAL)
Study released today, the Land Rover Range Rover achieves the highest
APEAL score in its segment and of any model in the industry in 2013,
which marks the first time a model outside the large premium car segment
has done so. The Land Rover brand ranks 4th overall, an improvement of
two placements from 6th in 2012. Land Rover's Range Rover was the award
recipient for Large Premium Crossover/SUV in both 2010 and
2011.
"It's
a fantastic achievement for the fourth generation Range Rover to be
ranked highest in the J.D. Power 2013 APEAL Study," says Kim McCullough,
Brand Vice President, Land Rover North America. "This underscores the
investment being made to innovation and engineering across the Land
Rover product portfolio and into making this vehicle the most refined,
most capable Range Rover ever."
The lighter and
stronger 2013
Range Rover takes luxury and capability to a new level, with greater
refinement and enhanced performance and handling on all terrains. As the
fourth generation of the Range Rover line, this model was developed
from the ground up, capturing the innovative spirit and iconic design of
the original model which changed the world of motoring when it was
launched over 40 years ago. The new Range Rover was launched last
October to acclaim, receiving over 20 awards and accolades globally to
date. It is the world's first aluminum unibody SUV, weighing around
700lbs lighter than the outgoing model.
Since going
on sale this
past December, the fourth generation Range Rover has been received with
strong demand across the U.S. Over 6,000 Range Rovers have been sold in
the U.S. this year and sales of the model have led to 28 percent
year-over-year increase.
The APEAL Study serves as
the industry
benchmark for new-vehicle appeal, has been completely redesigned for
2013. The study, now in its 18th year, has been updated to better
measure the appeal of today's vehicles, particularly with respect to the
new technologies and features now being offered. Owners evaluate their
vehicle across 77 attributes, which roll up into an overall APEAL score
on a 1,000-point scale.
The study is used extensively
by
manufacturers worldwide to help them design and develop more appealing
vehicles and by consumers to help them in their purchase decisions. The
2013 APEAL Study is based on responses gathered between February and May
2013 from more than 83,000 purchasers and lessees of new 2013
model-year cars and light trucks who were surveyed after the first 90
days of ownership. The APEAL Study complements the Initial Quality Study
(IQS), which focuses on problems experienced by owners during the first
90 days of ownership.
Make an Inquiry
* Indicates a required field
Contact
Land Rover North Atlanta
1505 Mansell Road
Alpharetta, GA 30009
- Sales: 833-986-0448
- Service: 833-986-0454
- Parts: 833-986-0455